London/Singapore – 23 March, 2011: AdMonsters, the global community of ad operations and technology leaders, is to partner with the highly successful, real-world digital industry, social network in Singapore, Web Wednesday, to offer the first-ever AdMonsters Forum in the Asia-Pacific region in July 2011. AdMonsters Local – Southeast Asia, is a partnership built on the [...]
Earlier this month, comScore released a study on the impact of cookie deletion on audience measurement in Australia. The report follows in a series of cookie deletion studies that comScore has performed around the globe including in the U.S., U.K., and Malaysia, that analyse audiences’ cookie deletion behaviours and the implications this has on determining [...]
‘Tis the season for holiday shopping, and across the globe more people are turning to the Internet to make their purchases – particularly in the retail sector. E-commerce is traditionally led by travel transactions and purchases, but towards the end of the year in the U.S., retail e-commerce picks up. E-commerce can equal big bucks [...]
Across much of Asia and the world, online video consumption has become nearly synonymous with Web usage. Of the six markets in the Asia-Pacific region currently reported in comScore Video Metrix, nearly all see more than 80 percent of their online audiences watching online video. Not only does online video reach a large number of [...]
Digital advertising continues to grow across Asia and the globe, developing both as an important channel for campaigns and in overall sophistication. But with so much information out there, it is often difficult for marketers and advertisers to cut through the clutter and discern what are the tried and true lessons important to maximise results [...]
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