Keynotes Announced!

Morning Keynote:  Michel de Rijk, Managing Director APAC at Xaxis will be speaking on ‘Audience Buying and the Rise of DMPs’.

Afternoon Keynote:  Jeffrey Seah, SEA Chair for Vivaki and CEO SEA for Starcom MediaVest wil be speaking on ‘Automation and Addressable Media: The Emergence of RTB and DSPs’.

Register by June 15, 2012 for the discounted rate of US$399.  REGISTER HERE

To register, or for more information go to: http://www.admonsters.com/event/cn-sg-3

AdMonsters Southeast Asia Forum – Exclusive Platinum Sponsor:

AdMonsters Southeast Asia Forum – Silver Sponsor:

Associate Sponsors:

Interested in Sponsoring?  Pls contact the Event Director at rosaq@admonsters.com

AdMonsters Southeast Asia is produced by Web Wednesday Singapore

Web Wednesday S05E05 is sponsored by ad:tech Singapore 2012 (13th-14th of June at the Suntec Singapore International Convention & Exhibition Centre).

ad:tech will be giving away the first beer of the evening to the first 100 people at Web Wednesday on May 23rd.  There will also be a lucky draw to win one of 2 full conference passes to the event!

Come next week to Web Wednesday to find out what you need to know about “The Past, Present and Future of Location Based Media”.  Join us for a conversation  about this topic with Constantine Frantzeskos, Regional Digital Engagement Director, Asia-Pacific for O&M.
Constantine (Con) Frantzeskos is a passionate and experienced digital marketer whose role is to turn business problems into multi-platform, multi-channel brand solutions with digital at their core.  With over 23 years (yes, since 1989!) of experience in digital marketing, Con provides digital solutions for strategic and creative challenges, and creates comprehensive communications strategies and programs for a range of international and local Ogilvy clients, including Unilever, BP, Diageo, Coca-Cola, and Singapore’s Health Promotion Board.

NEXT WEEK’s event is sponsored by ad:tech Singapore 2012 (13th-14th of June at the Suntec Singapore International Convention & Exhibition Centre).
Sign up for ad:tech Singapore 2012 NOW – the Early Bird Rate ends on the 30th of May!  Web Wednesday members enjoy a 20% discount on the event.  Please use discount code: g53ttFg.

ad:tech will be giving away the first beer of the evening to the first 100 people at Web Wednesday NEXT WEEK.  There will also be a lucky draw to win one of 2 full conference passes to the event!

One-third of the 2012 is over.  Digital is (still) rocking.  Those of you who were at iMedia Brand Summit in KK last week should be back in the swing of things.  Those who are going to MMA Forum Singapore this week are getting geared up.  Luckily, there’s Web Wednesday Singapore this week!

What Happened At NAB 2012?

The National Association of Broadcasters’ 2012 NAB Show ended on 19th April with some major announcements.  This annual show covers content creation to content consumption and everything in between.

Dennis Rose, Vice President – APAC for Brightcove, was there and will share some key takeaways and hidden gems from the show.    Dennis will share his perspectives on the major announcements made at NAB….some expected…some surprising and a couple that could be game-changers in their segments.

Dennis Rose joined Brightcove in 2010 to lead the company’s strategic investment in Asia-Pacific. He brings over 30 years of experience in IT companies including seven years experience in Latin American and the Caribbean and eleven years in Asia-Pacific. Dennis previously led overall business operations for Citrix Systems in the region. He is based in Singapore and holds an M.B.A. from Boston College and is a graduate of the Stanford University Executive Program in International Business.

Brightcove Inc., a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, the pioneering content app platform. Together, more than 3,600 customers in 50 countries rely on Brightcove’s cloud content services to build and operate exceptional media experiences across PCs, smartphones, tablets and connected TVs.

Please join us THIS WEDNESDAY, April 25th  AT THE BEER MARKET at Clarke Quay from 6:30pm onwards!

All the Best,
Web Wednesday Singapore Team

Sketch of Web Wednesday SG S05-03 - by Bernie Quah

ACT I: ”2012 is the year of Video!”

At least that is what we have been hearing from a number of people in the market – from Agencies to Brands to Publishers to Ad Networks.

Google’s YouTube launched their localized Philippines Channel in 3Q2011 and their Singapore Channel shortly thereafter.  This both after they launched Google Plus last year as well!  Priya Patel – Google’s Industry Manager for YouTube and GDN – joins us at the next Web Wednesday Singapore to tell us the latest on YouTube and G+ and the cool things they have done… And where else they are heading next!

Priya has had 10 years of media experience in the UK and Australia before landing in Singapore.  She has been in Print, TV and, of course, Online – formerly with BBC and MySpace.  She is now a YouTube evangelist!

Please join us NEXT WEDNESDAY, March 21st  AT THE BEER MARKET at Clarke Quay from 6:30pm onwards!

ACT II: IAB SG’s New Leadership Council

The Interactive Advertising Bureau of Singapore has just completed it’s election of the Leadership Council. Ken Mandel – the outgoing IAB Chairman - will be announcing the newly-elected IAB Singapore Leadership Council for 2012/2013 as well as some of the good people who are leading Working Groups within the IAB – come by and say hello to some new faces, some familiar ones and an all new IAB Chairperson!

All the Best,
Web Wednesday Singapore Team

P.S. If you have not already done so, join our Web Wednesday Singapore LinkedIn Group!

Craig Law-Smith, Amobee

Craig Law-Smith is the Director of Strategy & Business Development at Amobee.  Amobee is a mobile ad serving platform for the big boys.  Working with large Teleco’s and publishers on the supply side and large advertisers and brands on the demand side, they also offer full service mobile advertising services.

Craig will be speaking at AdMonsters Southeast Asia on “Monetizing Mobile: Building a Profitable Mobile Ecosystem”. We caught up with Craig Law-Smith for a quick Q&A.

WW: They have been saying every year for the last 10 years that “this is the year of the mobile” – so is 2012 the year of the mobile? What is driving this massive growth?

CLS: There is an unprecedented move to Smart Phones. This is further enhanced with the price of phones and the data plans dropping. Along with this move more and more brands are demanding that mobile be a part of strategic, holistic, marketing campaigns.

WW: What are some of the key challenges for your clients when they are looking at monetizing mobile?

CLS: The top three challenges for clients are:
1. Being able to scale a mobile advertising buy across multiple geographies
2. Doing performanc campaigns when there are no cookies on a mobile phone to enable tracking
3. On the publisher and operator side taking advantage of their available inventory and fully monetizing it. Thus increasing their yield by selling more at a higher price.

WW: Marketing Magazine just ran an article about QR codes, they’ve been around a long time but is this really mobile advertising? Or are mobile display the best option?

CLS: QR codes will be leap frogged by Near Field Communication (NFC)

Catch Craig at the upcoming AdMonsters Southeast Asia Forum on 1 March 2012 @ Sentosa

This month we are going to hear from Anders “Jesus” Färdigh, Creative & Technical Director for Monterosa, about “Looking into the Crystal Ball – The Next Generation of Apps”.  The Mobile Agency Monterosa will give you some insights on the inevitable future of mobile – where we’re all heading in the next couple of years.

Jesus (Pictured left) is a design-focused geek specialized in mobile and interactive. His background is from design and digital production for web and mobile. Jesus has a degree in Political Science – which is the obvious choice for the mobile field.

Monterosa is a company of mobile geeks (and proud of it!) with a gentle mix of strategic, creative, tech and media talents and one sole purpose – to create the perfect fit for clients’ mobile appearance.

Please join us THIS WEDNESDAY, February 15th AT THE BEER MARKET at Clarke Quay from 6:30pm onwards!

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WW: Can you give us a brief intro to Aegis’ social practice’s offering across APAC?

AS: At Aegis, we believe Social needs to be baked into all initiatives we plan for our clients across the bought, owned and earned spectrum. Everything about our clients products and services should be leveraged on Social media to generate positive advocacy leading to higher Net Promoter Score (NPS). A Bain study showed that a 12 point increase in NPS leading to the doubling in a companies growth rate – Social is the key to make this statistic a reality for companies. We thus view Social as a practice (rather than a department) which is integral to all our operating businesses of Carat, Vizeum, Isobar and iProspect.

WW: How does the ROI analytics portion of your remit fit into this?

AS: Social has pushed the boundaries of accountability in digital marketing by enabling all communications to be truly two way. Also a lot of Asian markets have lagged on e-commerce adoption. Social marketing and commerce has the potention to bridge the shortcomings, while showing direct business impact / ROI for clients. Thus ROI analytics goes hand-in-hand with my Social remit.

WW: What are some of the key metrics you are defining for your clients in terms of social?

AS: When we look at metrics we think about ‘metrics that matter’ aligned to what the campaign can produce and those that will impact business outcomes. In doing we work with the clients product purchase funnel to overlay Social metrics. One area which needs emphasis is to go beyond simply collecting fans and creating strategies for engagement/advocacy, our metrics place a lot of emphasis o this part of the process.

WW: One of the bedrocks for successful social campaigns is the creation of compelling content. How do you and your team define compelling content?

AS: We define compelling social content as content which you and I would consider sharing and not just consuming i.e, content which is ‘shareworthy’. We have defined a metric called Sharefactor to measure the rate at which content travels on social media.

WW: How do you walk the fine line between content that users care about versus content the marketing folks want to talk about?

AS: This is the difficult balance we are striving to achieve for our clients. Simply put ATL is already doing the task of showcasing the content which marketing folks want to talk about, Social content should keep the conversation going and take it to the higher level of generating brand engagement. Some guiding principles we propogate for best practice in Social marketing 1) think targets rather than brands 2) think content co-creation rather than content creation 3) think advocacy rather than attention

WW: Can you list out 3 to 5 stumbling blocks you see bringing this to life over the next 6 months?

AS: Three I would say are 1) traditional marketing mindset i.e., preaching to consumers on social media 2) social bolted on as an after thought rather than at the start of the comms planning process 3) small budgets and an over expectation on ROI 4) lack of a test and learn approach

WW: What’s your ‘one-line’ advice for anyone looking into creating and socializing content in APAC? (and it can’t include your contact details)

AS: Think hard about what kind of content your target loves to consume & share.

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Catch Arvind and other experts at AdMonsters Southeast Asia on forum 1 March.  Register now.

Welcome to 2012!  And welcome to Season 5 of Web Wednesday Singapore! We have an exciting season planned this year starting with Willis Wee, Celebrity Blogger at THE BEER MARKET in Clarke Quay This Wednesday.

Willis is Singapore’s very own celebrity blogger. However, instead of celebrity gossip, Willis focuses on tech and has become one of the go-to commentators for all things tech in Singapore. You can read his blog at www.penn-olson.com

His other passion are startups and he is one of the co-organizers for StartupAsia 2012, the first conference showcasing newly launched and product-ready tech startups that originate in Asia.

Willis is going to help kick off the 5th year of Web Wednesday Singapore by sharing with us some of his experience and insights on the Startup scene in Singapore and around the region.

A definitely must attend event for anyone looking to get the ‘insider’ point of view if you’re setting up a new tech business in the region. Please join us at Beer Market Clarke Quay from 6:30 PM on Wednesday January 11th to learn more about Startups in Asia.