"The Online Ad Recession Is Officially Here"

A few weeks ago, I posted about the dismal projections made by various analysts and organizations regarding the growth of online advertisting.

TechCrunch now declares that "The Online Ad Recession Is Officially Here". Below is a chart of the quarterly aggregated online ad revenues of Google, Yahoo, Microsoft and AOL - the four largest Web advertising companies. "If you add up the online advertising revenues of these four online advertising bellwethers, the total online advertising revenues for the quarter came to $7.9 billion, a 2 percent decline from a year ago and a 7 percent decline from the fourth quarter."



Here's the same data looking at % change year over year.
"On an annual basis, the revenue growth just keeps going down from 18 percent growth in the third quarter to 8 percent in the fourth to this quarter’s 2 percent dip. On a quarter-over-quarter basis, the decline is even steeper... These numbers represent global advertising revenues, and include network revenues paid to affiliates through AdSense and Yahoo’s ad network."

You know what???

2010 year-over-year numbers are going to look awesome...