Twitter, Twitter everywhere.....

Since the recent media coverage that Twitter has gotten in the last month or so, so many people in Asia have become twits. Andy Tu even got on the bandwagon and blogged about it... twice!

Last week, Silicon Alley Insider put up a post: "Alarming Twitter Trend: Real-World Friends Are Joining". How so true. Within the last 2 weeks, I have had more people signed up to follow me than I have had since January leading up to it --- and many of these are people I know in real life. I remember when this happened with Facebook.. ah the good old days of 2-3 years ago.

Around the same time, Comscore puts out release: "Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!".

First off, there are millions of non-US twits out there: "Worldwide visitors to Twitter approached 10 million in February, up an impressive 700+% vs. year ago. The past two months alone have seen worldwide visitors climb more than 5 million visitors. U.S. traffic growth has been just as dramatic, with Twitter reaching 4 million visitors in February, up more than 1,000% from a year ago." See chart below if you don't believe me.


Then there is the age demographics of the twits. It's not just the silly teenagers, lost twenty somethings, and blabbering 30-ish "micro-influencers". "...45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely."

This seems to be totally in line with what Kim Walker was talking about last week at the iMedia Brand Summit: "The Rise of the Silver Surfers".

Comscore goes on to explain:

"The skew towards older visitors, although perhaps initially surprising for a social media site, actually makes more sense than you might think at first. With so many businesses using Twitter, along with the first generations of Internet users 'growing up' and comfortable with technology, this is a sign that the traditional early adopter model might need to be revisited. Not only teenagers and college students can be counted among the 'technologically inclined,' which means that trends are much more prone to take off in older age segments than they used to. And with those age 25 and older representing a much bigger segment of the population than the under 25 crowd, it might help explain why Twitter has expanded its reach so broadly so quickly over the past few months."

Well, if nothing else, this gives me hope that I can still remain "relevant" when my kids graduate from college...