iMedia Weekly: Costly Mistakes, Data, Agile Marketers, iMedia Brand Summit

OK just to put all the above topics into a single train of thought, we have:

Costly Mistakes made without Data by not-so-Agile Marketers who did not attend the iMedia Brand Summit

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Published: April 21, 2009

1) Note that 3 of the 6 ways listed in the article below mentions Google. 'Nuff said...

6 ways to avoid making costly mistakes on the internet

By Adam Franklin

Online advertising is being hailed by many as the best way to promote your company, but beware -- there are some nasty traps to avoid. Here are six tactics to avoid wasting your hard-earned cash.

2) Hallelujah!!! Preaching to the choir. "So what do we do with all this data?". Love it.

Making better use of online data

By Andy Chang

Companies can leverage data to serve customers and drive results by having pre-planned courses of action and automated responses matched to well-defined customer segments.

3) How to become a behavioral targeting yogi...

Becoming an agile marketer

By Jason Juma-Ross

Customers are interacting with companies in powerful new ways through the web. Many companies have been slow to respond, but a handful are using agile marketing techniques to improve performance.

4) A well-deserved "pat on the back" by brand marketers who attend...

Thumbs up for region's first iMedia Brand Summit

By Marcel Lee Pereira

Great networking, excellent presentations and invaluable insights from peers -- that's what some top brands had to say about the first iMedia Brand Summit held in South East Asia.

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